Marketing & Research Portfolio
Hi, I'm Jenny Lin, a third-year Finance and Economics student at Fordham University.
I'm passionate about working in fast-paced environments where creativity, strategy, and problem-solving intersect. This portfolio showcases a mix of content creation, UGC projects, and case studies that reflect my interests in marketing, finance, and consulting.
Outside of school and work, I'm a 20-year-old exploring new opportunities that excite me most. In my free time, I enjoy vlogging, writing and reading personal narratives, café hopping, and trying new hobbies. I also have a substack if you're interested.
Nice to meet you, and thanks for stopping by!
Tap a phone or swipe to explore
Branded social graphics, event promotion, and recruitment campaigns designed end-to-end in Canva & Adobe.
Strategic analyses and client-focused solutions developed through case competitions, consulting projects, and market research.
View deck ↗
Built the go-to-market strategy and positioning for SOLÈS — a fragrance-meets-SPF concept — translating market data into a client-facing pitch for a new product launch.
View deck ↗
Diagnosed why NYC small businesses struggle with high rents and vacant storefronts across all five boroughs, then built a data-backed recovery strategy presented to 30+ peers.
View deck ↗
Authored a multi-year financial analysis of Skechers — benchmarking inventory turnover and Gen-Z preferences — and delivered the investment pitch to a panel of professionals.
View deck ↗
Built a US market-entry strategy for upGrad, India's leading edtech platform — sizing the market, mapping competitors, and recommending an entry path across 30+ slides.
Open to marketing, finance, and analyst hands on opportunities; combining creative storytelling with data-driven analysis to drive growth, engagement, and results.
