FORDHAM UNIVERSITY · GABELLI SCHOOL OF BUSINESS · CLASS OF 2028

Jenny Lin

Marketing & Research Portfolio Work with me ↗

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ABOUT ME

Hi, I'm Jenny Lin, a third-year Finance and Economics student at Fordham University.

I'm passionate about working in fast-paced environments where creativity, strategy, and problem-solving intersect. This portfolio showcases a mix of content creation, UGC projects, and case studies that reflect my interests in marketing, finance, and consulting.

Outside of school and work, I'm a 20-year-old exploring new opportunities that excite me most. In my free time, I enjoy vlogging, writing and reading personal narratives, café hopping, and trying new hobbies. I also have a substack if you're interested.

Nice to meet you, and thanks for stopping by!

Instagram LinkedIn jl44@fordham.edu

EXPERIENCE ON PAPER

Resume

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Experience & Collaborations

AperioHubBusiness Analyst Intern BeamUGC Content Creator Fordham CSAEvent Coordinator L'Oréal BrandstormMarketing Strategist Project DestinedPrivate Equity Intern Scholastic Art & WritingAmbassador Women in FinanceSocial Media Manager

By the numbers

Content & Results

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Digital Marketing

Branded social graphics, event promotion, and recruitment campaigns designed end-to-end in Canva & Adobe.

The Folder Marketing
Campaigns Branded social graphics & event design, created end-to-end in Canva & Adobe.

Jenny Lin Digital Marketing
& Content @jennyy.nyc

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Women in Finance Recruitment

01/06

Strategy & analysis

Case Studies

Strategic analyses and client-focused solutions developed through case competitions, consulting projects, and market research.

Marketing Analyst · L'Oréal Brandstorm

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SOLÈS — L'Oréal Brandstorm

Built the go-to-market strategy and positioning for SOLÈS — a fragrance-meets-SPF concept — translating market data into a client-facing pitch for a new product launch.

Result: data-driven launch plan & positioning View deck ↗

Business Strategy · Consulting

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NYC Storefront Recovery

Diagnosed why NYC small businesses struggle with high rents and vacant storefronts across all five boroughs, then built a data-backed recovery strategy presented to 30+ peers.

Result: 33-slide strategy · 5-borough analysis View deck ↗

Financial Researcher · Semi-Finalist

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Skechers Investment Case

Authored a multi-year financial analysis of Skechers — benchmarking inventory turnover and Gen-Z preferences — and delivered the investment pitch to a panel of professionals.

Result: Semi-Finalist · growth-driver thesis View deck ↗

Business Analyst · AperioHub

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Project Orion — upGrad

Built a US market-entry strategy for upGrad, India's leading edtech platform — sizing the market, mapping competitors, and recommending an entry path across 30+ slides.

Result: market-entry strategy & recommendation View deck ↗

Toolkit